ITIC Videos
Since 2009 ITIC has gathered feedback and knowledge from across the tourism industry with our video interviews.
These were initiated as our industry emerged from the economic crash of the ‘noughties’, and have proven to be a particularly valuable communication channel in periods of crisis.
During the Covid-19 pandemic industry feedback suggests they were particularly appreciated and valued.
Latest Video
13 March 2025
The importance of tourist guides: ITIC interview with Deirdre Woodbyrne of ATGI
Ireland is known internationally for its scenery, culture and friendliness of its people, and for decades tour guides have played a crucial role in bringing these three aspects together. Deirdre Woodbyrne of the ATGI talks about the importance and value of guides to the visitor experience.
