7th April 2022

Interview with Paddy Mathews of Ireland’s Hidden Heartlands

Irish tourism’s newest region, Ireland’s Hidden Heartlands, has grown from strength to strength since its inception in 2018.

The Irish Tourism Industry Confederation (ITIC) talked to Paddy Mathews of Fáilte Ireland to find out how the brand has been a hit with the domestic market and its potential appeal to overseas tourists. Paddy discusses the regenerative tourism benefits of Ireland’s Hidden Heartlands, the Shannon masterplan, and how the region has already expanded geographically.