28 October 2021

The importance of a resurgent British market

With Covid-19 quickly following Brexit – and neither issue going away quickly – what lies in store now for Irish tourism from the British market?

The Irish Tourism Industry Confederation (ITIC) recently met with Tourism Ireland’s Head of GB, Julie Wakley, to hear about how marketing has started in earnest in our largest volume source market. Julie gives an overview of an extensive marketing campaign, discusses key research findings, and outlines promotional initiatives that are intended to drive demand now and into next year from our nearest neighbour.