How quickly will the key North American market recover?

North America is the most lucrative market for Ireland’s tourism industry and it is critical to the sector’s recovery that it rebounds quickly.

The Irish Tourism Industry Confederation (ITIC) spoke with Tourism Ireland’s Alison Metcalfe, Executive Vice-President for North America, to hear about promotional plans to stimulate demand and boost visitor numbers this year. Alison talks about how Tourism Ireland’s record marketing budget is being spent in the US including a number of new consumer and trade initiatives.