Tourism Ireland (Strategic Partner)

Tourism Ireland is responsible for marketing the island of Ireland overseas as a premier tourist destination.

Tourism Ireland was established under the framework of the Belfast Agreement of Good Friday 1998. It is jointly funded by the Irish and British Governments and is accountable to the North South Ministerial Council.

The organisation has the twin goals of promoting increased tourism to the island of Ireland and of supporting the tourism industry in Northern Ireland to reach its full potential.

Tourism Ireland engages in strategic destination marketing on a worldwide basis to achieve these goals. The organisation also influences product quality and service by providing intelligence from its research into consumer and industry trends in overseas markets.

Tourism Ireland has 16 offices overseas and is active in 14 markets across Great Britain, North America, Mainland Europe and Australia.  Its website is www.ireland.com; there are 21 market sites available in 18 different countries, as well as one international site, in 7 language versions.  Within Ireland, Tourism Ireland has offices in Dublin and Coleraine.